Intelligent Marketing

Intelligent Marketing-powered campaigns produce the best bottomline results. Its core foundations support any marketing campaign every step of the way. The main and subcomponents of these core foundations ensure marketing campaigns provide: (1) dead-on results; (2) attainable scalability and (3) minimal yet easy troubleshooting deployment.



Main components of Intelligent Marketing include(1) well planned risk management and marketing strategies, (2) relevant task implementation, and (3) comparative result analysis. Subcomponents of each are: (1) extensive factual research; (2) development of relevant creative ideas; (3) testing process creation; and (4) comparative result analysis.



For instance, a business can experience improved sales with effective search engine marketing. The business then deploys article, blog, forum and Web 2.0 marketing as well as social networking, social bookmarking and other backlink building campaigns.



However, these campaigns were launched without support from all relevant main and subcomponents comprising foundations which can make or break any marketing campaign. This means missing are:


  • risk management strat planning,
  • logical and creative marketing strat brainstorming,
  • inference development from logical search engine rank factoring,
  • target traffic consideration analysis,
  • careful business development and marketing strat planning,
  • accurately timed implementation,
  • extensive testing, and
  • comparative result analysis.


How can any marketing campaign produce the best bottomline results if it were lacking even just one of the components listed above? It simply can't.



Will Intelligent Marketing-powered campaigns require high investments of financial and non-financial resources (like time, existing network, etc.)? No.



Why? The components mentioned above are all necessary for precisely pinpointing campaigns which require: (1) the least possible investment and (2) have the most manageable risks to (3) produce the best bottomline results.



The best marketing campaigns can be quickly identified with laser precision through Intelligent Marketing. This means problem areas are identified, mistakes corrected, strategies and methods improved and campaigns which produce the least results highlighted early on.



Intelligent Marketing ensures the least possible investment and risks as well as the most convenience for businesses and its target markets. After all, these marketing campaigns produce products and services most beneficial to customers while creating the least problems and requiring the least suggestions for improvement from them.



Simultaneously, such products and services are easily marketable and require the least possible developmental and marketing investment from product manufacturers and service providers. This gives them utmost convenience and bottomline results.



As another example to differentiate the uniqueness of Intelligent Marketing from conventional marketing, let's take backlink building campaigns.



The best fully scalable bottomline results from Intelligent Marketing-powered backlink building campaigns will be attained by extended target market reach, expanded product/service exposure, business credibility buildup and site authority, PR, SERP, target traffic, viewer conversion and sales growth, then campaign scalability in relation to investment and risks.



Others believe the best bottomline results from conventional marketing-powered backlink building campaigns will be attained by site PR, SERP and target traffic improvement (latter = function of high SERP), then extended target market reach and expanded product/service exposure (also because of high SERP), viewer conversion increase (due to traffic volume spikes), sales margin growth (contributed by larger traffic), then campaign scalability to multiply sales growth.



In Intelligent Marketing-powered backlink building campaigns, the needs of target markets are first identified. This data is then used to improve products and services. Then, places where target markets hang out are pinpointed so the business can interact with them. Gathered data is then used to identify content highly beneficial for them and most relevant to improved products and services. Next, this content is placed on the business' site. Afterwards, new useful content relevant to both their needs and the products/services are posted on those places they frequently go to. Both onsite and shared content is in the soft sell marketing writing tone. These are all constantly implemented.



This produces a steady rise of target traffic driven to the business site from those places, which in turn improves viewer conversion and sales margins (set of primary results). Business credibility then builds up, and site authority, PR and SERP growth follow suit (set of secondary results). This further increases sales margin growth because of constant target traffic and viewer conversion improvement (set of tertiary results). Realistic scalability then happens naturally because of perpetually changing industries and target markets as well as their needs, plus: business value grows exponentially while business development and expansion strat plans are constantly implemented.



Intelligent Marketing is not even close to conventional marketing. This new breed of marketing is not about product/service launch first, backlink volume next, site PR, SERP and traffic growth then viewer conversions and sales margin growth as well as quick scalability afterwards - with the target markets least prioritized (only priority given = followup customer service). Relevance to the needs of target markets, the benefits they gain and the convenience they get are prioritized by Intelligent Marketing.



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Grayscale Business Consultancy & Marketing Services Company, Ltd.
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Quezon City 1109 Philippines
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